Young footballers are in unrelenting struggle to raise their game to match the constant evolving game of football, and Nike had an opportunity to create a unique football training experience to help them improve their game. We acknowledged this opportunity with an honest approach to football that shows to become a world-class player it requires determination and persistence to work hard. Along with the Euro ‘08 we created a sustainable training and motivational platform that could inspire football obsessed teens to become better players (Bootcamp) and activate them to play more (Playmaker).